How to create an explainer video. Secrets. Price

The popularity of educational videos is growing exponentially. Online schools and courses, seminars, master classes – this type of business generates simply staggering revenues.

Business training courses are not far behind. But how to reach the maximum number of people at once?

To help come to training videos, screencasts, video tutorials.

Types of videos for training:

  1. Screencasts-recording the screen of the monitor and voice-over narration, which comment on what you see.
  2. Video- a video accompanied by a “talking head”. Such “live” video is popular because everyone intuitively searches for the face and eyes of the interlocutor.
  3. Video lesson-professional “rich” video sequence alternating with the narrator or interviewer.
  4. Video Instruction.

Video instructions can be divided into:

  • Microinstructions. Short videos from 60 sec.
  • Step-by-step tutorial videos
  • Tutorial videos
  • Explanatory videos
  • Instructional presentations.

Before making a video lesson you need to determine the target audience. Writing the script, storyboarding, identifying key points, repetition for memorization, determining the gender and timbre of the narrator’s voice, the color scheme of the video-all should “work” for the target audience.

Determine the level of professionalism of the trainees in the topic. If the topic is new, the pace should be slower and the slang not intense. As the trainees learn more about the topic, from lesson to lesson, the pace can be increased and the slang added.

Lately, instructional videos have been used to sell products or services. This method perfectly immerses the viewer into the topic and prepares them for the purchase during the video lesson.

  1. use training videos to sell products. People watching professional advice on the use of a particular product begin to trust the presenter more, and the growth of trust is followed by a purchase.
  2. Sell training videos for services and services. As in the first case, it is important to show your audience, your expertise on the subject. People trust experts and listen to their opinions.

Educational video content is a great way to attract the audience, show your expertise and sell products

Explainer video cost

Difficulty level 30 sec 1 min 2 minutes and more / for 1 minute
Simple from $100 from $200 from $180
Middle from $150 from $500 from $470
Hard $300 and more $600 and more $550 and more
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Faq

What is the cost of making a video?
The price of making a video depends on many different factors - timing, type of video (2D, 3D, video filming), the presence and number of actors and their fees, the number and footage of locations. The price for the video starts from $ 200 and there is no limit to it)
What are the strengths of your company?
We will make a video for a specific customer. Our videos hit the target clearly and fulfill their purpose 100%. We create not just video production, we create an informational guide to buy a product, remember a brand, evoke emotions, and be remembered. We first study the future target audience, and only then we create a video tool to influence it.
What types of services do you provide?
GONG FILM professionally provides a full range of video production and scripting services. Our experts will fulfill all your creative ideas, quickly, efficiently and on time!) We are already waiting for your thoughts!
Where can you use your video?
Video content produced by GONG FILM can be used in all areas, namely, on TV, YouTube, Instagram, Facebook, TikTok, on sites as educational content, advertising, for internal corporate use, branding and many other areas.

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